Unearthing Hidden Gems: How to Discover New Keywords with Google Ads
Crafting a successful Google Ads campaign hinges on a strong foundation of relevant keywords. These keywords are the bridge between your target audience and your ads, ensuring your offerings appear when people search for related terms. But how do you find those hidden gem keywords that drive conversions and elevate your campaign?
This is where Google Ads' "Discover new keywords" tool comes in. It's a treasure trove for unearthing a rich variety of keywords that align with your business goals. Let's delve into how you can leverage this powerful feature to supercharge your keyword strategy.
Unveiling Keyword Riches: Two Paths to Discovery
Google Ads' "Discover new keywords" offers two main avenues for exploration:
Starting with Keywords: This approach is ideal if you already have a seed list of terms related to your products or services. Simply enter these keywords, and Google Ads will generate a plethora of suggestions. You can even include your website domain to help refine the results and steer them towards keywords that directly connect with your offerings.
Starting with a Website: This method is fantastic for uncovering keywords that resonate with your existing website content. Enter the URL of your website or a competitor's website, and Google Ads will analyze the content to identify relevant keywords. This strategy is a great way to glean insights into what kind of search terms people might be using to find similar products or services.
Refining Your Keyword Bounty
Once you have a treasure trove of potential keywords, it's time to refine your selections. Google Ads provides several filters to help you identify the most valuable options for your campaign:
Category: Filter your results by category to prioritize keywords that align with your specific industry or niche.
Location: Target your audience geographically by filtering keywords based on location. This ensures your ads are shown to people searching within your chosen regions.
Date Range: Unearth seasonal trends by customizing the date range. This is helpful for incorporating keywords with increased search volume during specific times of the year.
Average Monthly Searches: Prioritize keywords with a healthy search volume to maximize your ad's reach.
Beyond Discovery: Organizing Your Keyword Haul
After discovering and refining your keywords, Google Ads allows you to organize them into ad groups. This helps maintain a well-structured campaign where your ads are grouped with the most relevant keywords.
By utilizing the "Discover new keywords" tool effectively, you can transform your keyword strategy from rudimentary to robust. With a diverse and targeted keyword list, you'll be well on your way to crafting high-performing Google Ads campaigns that resonate with your target audience and drive conversions.
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